Sustainable Prosperity on the Land

I realize that I probably take everything waaay too seriously – they are just landscapes after all – but conviction is a powerful thing, and people can tell the difference.  To do something well you have to mean it.  I was reading an article in Fortune magazine about Starbucks CEO Howard Schultz who was recently named “2011 Businessperson of the Year”.  While I think that small business is best, there are still lessons to be learned from large successes and failures.  The thing that really struck me about the Schultz article (other than the fact that he is a marketing genius) is his authenticity: